Event Programme

New Economy: AI, Data and Technology in Advertising

Thursday, September 8, 6:00 PM — Westgate House, 9 Holborn, London EC1N 2LL

Thursday, September 8, 6:00 PM
Westgate House, 9 Holborn, London EC1N 2LL

Event Details

Event Details

Cadastra is LatAm's largest independently owned digital performance, MarTech and consultancy company.To mark the launch of our European office, we will be hosting an evening of drinks & discourse.Convening industry leaders from across brands and media owners to advertising businesses and tech giants to debate the future of technology in advertising.The New Economy is the first in a series of events where we will be bringing together industry experts to showcase new technology, celebrate innovation, and challenge the status quo.

Why Attend:

  • Learn about how AI can help optimise your campaign performance

  • Understand how to utilise data in a more impactful way

  • Discover methods for integrating AI into your marketing strategy

  • Learn about how technology is shaping the future of advertising

  • Networking with industry leaders

*Please note that spaces are limited.You are invited to join us as we discuss what technologies will be moving the needle across key channels, including eCommerce, CRM Strategy, Online Media, and Digital Transformation.

Please RSVP* by clicking the button above or by emailing greig@cadastra.com to secure your place.

Programme

  • 18:00 - Doors, Drinks, Networking

  • 19:00 - Welcome Speech - Gustavo Bacchin, Cadastra EMEA CEO

  • 19:15 - Omni-Channel Marketing in the Digital Age, Diana Eadington, SambaNova - Learn about how technology is upending the omnichannel marketing experience, impacting customer journeys, and driving results for businesses.

  • 19:35 - Beyond the Hype - Putting AI to Work to Build Great Customer Experiences, Josh Muncke, Faculty (w/ Roy Robinson - Chief Product Officer, Mention Me) - In 2022, AI is a familiar term to marketing teams. But though everyone is talking about AI, there are far fewer organisations that are using it to drive sustainable growth. In this talk, Josh Muncke (Director of Retail at Faculty AI) and Roy Robinson (Chief Product Officer at Mention Me) will provide up-to-the-minute, hype-free lessons on how marketing teams can deliver exponential growth using data and AI to build differentiated customer experiences. The speakers will cover the importance of collecting and using the right data (and what ‘right’ even means), why it pays to get the science right and the central role of advocacy in the marketing mix.

  • 19:50 - Drinks & Networking

  • 20:15 - What is Commerce Media? Natalie Firth, Criteo - Insights into the rise of commerce media, what a cookieless future means for our relationships with our customers and how retailers and non-retailers can build their commerce media data strategy.

  • 20:35 - Why do you need to be digitally curious..? Andrew Grill, Actionable Futurist - High-value leadership insight, opinions on the state of digital disruption, and some tips for how to use and understand technology to enable you to be ready for a digital-first world.

  • 20:50 Closing Statement - Gustavo Bacchin, Cadastra EMEA CEO

  • 21:00 Drinks & Music

  • 22:00 Carriages

Speakers

Diana Eadington

Head of Corporate Marketing,
SambaNova

Diana has more than 20 years of experience leading and executing marketing and go-to-market strategies for startups and global enterprises bringing disruptive technologies to market.


Josh Muncke

Director, Retail & Consumer,
Faculty

Josh is Director of Retail & Consumer at Faculty and has 12 years of experience in building and leading data science teams and projects across Retail, Ecommerce, Consumer Goods and Travel.


Natalie Firth

Head of Agency,
Criteo

Natalie heads up the UK agency business at Criteo. Based in London, she is a core part of Criteo’s strategic expansion to a full-funnel marketing partner for the open internet.


Andrew Grill

Futurist,
The Actionable Futurist

Andrew is An experienced corporate leader, and has launched and run technology companies in Europe and Australia working with and for some of the world’s leading companies.

Speakers

Diana Eadington

Diana Eadington


Head of Corporate Marketing

Diana has more than 20 years of experience leading and executing marketing and go-to-market strategies for startups and global enterprises bringing disruptive technologies to market.

Josh Muncke

Josh Muncke


Director, Retail & Consumer

Josh is Director of Retail & Consumer at Faculty and has 12 years of experience in building and leading data science teams and projects across Retail, Ecommerce, Consumer Goods and Travel.

Natalie Firth

Natalie Firth


Head of Agency

Natalie heads up the UK agency business at Criteo. Based in London, she is a core part of Criteo’s strategic expansion to a full-funnel marketing partner for the open internet.

Andrew Grill

Andrew Grill


Futurist

Andrew is an experienced corporate leader, and has launched and run technology companies in Europe and Australia working with and for some of the world’s leading companies.

Find Us

Westgate House
9 Holborn
London EC1N 2LL
Nearest Underground Station: Chancery Lane

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